Since the inception of Ru&Co in 2018, CONCRETE has been retained as a Digital Marketing, PR, Business Strategist and Events consultant.Covering all new initiatives, CONCRETE wanted to identify a clear opportunity to better introduce luxury European and international hotels to the UK market away from standard industry events such as ILTM, a need that became particularly evident following the COVID-19 lockdown.

Starting in 2021, CONCRETE worked with Ru&Co to launch a series of intimate lunches and cocktail events aimed at connecting Ru&Co’s hotel portfolio with targeted buyers across both the MICE and leisure travel sectors. Now inits fourth year, HotelHUB has evolved into a four-day London-based event and a five-day UK wide event. It features three VIP events, each hosting 20 handpicked buyers for lunch, dinner, and cocktails across two days giving participating hotels the opportunity to engage with the crème de la crème of the travel industry.

Over the course of four or five days, participating hotels meet and network with over 150 curated delegates,  an engagement volume that would be unfeasible to achieve through individual appointments alone. Now proudly partnered with Miss Jones, Battered Black Book, and Global Travel Collection, HotelHUB is poised for further expansion.

‍

CONCRETE is thrilled to be leading the rebrand of Ru&Co and redesigning their website and new brand for launch in 2026, as well as continuing as a retained partner across all marketing and new business campaigns and events.

‍

‍© Copyright of Ru&Co Ltd