Business Development is Like Going to the Gym – Consistency Builds Results!

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At CONCRETE, we like to think of business development as going to the gym—if you’re not consistent, you won’t see results. In today’s fast-paced digital world, whilst invaluable, relyingsolely on referrals, networking events, or your little black book doesn’t always cut it..

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The best business development strategies blend smart tactics with measurable impact to keep your brand top-of-mind with your targeted audience and your pipeline moving. CONCRETE works with clients across both B2B and B2C sectors—especially in architecture, construction, F&B, luxury goods, and ultra-luxury travel—managing databases from 500 to 15,000 contacts.

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While B2C brands often make 50+ touchpoints a year, the architecture (B2B) sector can typically average just 8–10.

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Without structure, valuable leads are lost. That’s where CONCRETE comes in. CONCRETE’S scalable touchpoint strategy blends targeted email, social media (organic and sponsored), curated events, and direct outreach. Starting with “Why You, Why Now”, “Pitch” and “Keep In Touch” emails to follow-up calls, we help clients to turn prospects into clients.

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And for CONCRETE it’s not just strategy—it’s a system. Once BD teams and target owners are in place, we hold monthly 1.5-hour group sessions (by sector or Director), plus 45-minute individual monthly check-ins. A deeper quarterly session ensures long-term alignment, momentum, and measurable results.

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Are you ready to build your BD muscles?

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